Unrestricted Revenue Detail
FY26 — US (no region breakdown)
Time period
FY26 Unrestricted (selected months)
$104.1M
vs FY26 Budget $107.3M (97%)
View by:
By Business Unit — FY26 (selected months) vs Prior FYs vs FY26 Budget
— Top level (Marketing vs Philanthropy)
Dotted line = FY26 Budget. Click a Marketing or Direct Marketing / Cause & Community bar to drill down.
Business Unit Detail (FY26 vs Budget vs Prior Years)
| FY24 Actuals | FY25 Actuals | FY26 Actuals | FY26 Budget | Var $ vs Budget | Var % vs Budget | Var % FY26 vs FY25 | |
|---|---|---|---|---|---|---|---|
Direct Marketing | $76,376,193 | $79,590,691 | $83,498,678 | $85,302,285 | ($1,803,607) | -2.1% | 4.9% |
Cause & Community | $5,175,243 | $5,773,586 | $5,764,718 | $6,056,075 | ($291,357) | -4.8% | -0.2% |
Marketing | $81,551,437 | $85,364,277 | $89,263,395 | $91,358,360 | ($2,094,965) | -2.3% | 4.6% |
Philanthropy | $11,823,106 | $13,215,913 | $14,787,130 | $15,924,040 | ($1,136,910) | -7.1% | 11.9% |
DM - Monthly Giving | $29,513,782 | $33,399,507 | $34,730,491 | $34,003,400 | $727,091 | 2.1% | 4.0% |
DM - House Appeals | $11,104,163 | $10,714,809 | $9,799,693 | $11,167,200 | ($1,367,507) | -12.2% | -8.5% |
Digital Marketing | $10,273,105 | $10,751,664 | $11,116,415 | $11,875,000 | ($758,585) | -6.4% | 3.4% |
White Mail | $8,436,437 | $9,027,188 | $12,325,223 | $12,337,000 | ($11,777) | -0.1% | 36.5% |
DM - House Catalog | $7,937,103 | $8,025,547 | $8,077,269 | $8,232,810 | ($155,541) | -1.9% | 0.6% |
DM - Prospecting Non-Catalog | $4,300,494 | $3,461,495 | $3,527,399 | $3,472,450 | $54,949 | 1.6% | 1.9% |
Email Marketing | $2,373,727 | $2,358,285 | $2,562,697 | $2,578,125 | ($15,428) | -0.6% | 8.7% |
DM - Prospecting Catalog | $2,023,203 | $1,449,081 | $955,428 | $1,213,030 | ($257,602) | -21.2% | -34.1% |
DM - Acknowledgements | $414,179 | $403,114 | $404,063 | $423,270 | ($19,207) | -4.5% | 0.2% |
| Total | $93,374,543 | $98,580,190 | $104,050,525 | $107,282,400 | ($3,231,875) | -3.0% | 5.5% |